We all know actress Rooney Mara for her part in The Girl with the Dragon Tattoo. Off cameras, Rooney is pretty discreet, rarely do we see her in the medias, other than for galas or movie premieres. She definitely shines on the red carpet, where she owns minimalist aesthetics. Since 2011 the star defines herself as an ethic vegan, she got rid of all her animal based clothes like wool and leather. Rooney quickly realized that there was a gap on the market for high-end vegan pieces, that’s why she launched HIRAETH, a 100 % luxury vegan collection (pieces go between 400 $ et 2 000 $) for fashionistas aiming for a refined and avant-garde look.
HIRAETH is a collaboration between Rooney and her childhood friend Sara Schloat, as well as Chrys Wong, who once was stylist at Barney’s luxury retailer. In a disconnected and isolated world, the brand wants to put emphasis on these values: craftsmanship, quality, comfort, trueness and animals respect. HIRAETH is designed and made in Los Angeles, and every piece is animal-part free, therefore without leather, fur, wool or silk