If you spend hours watching makeup and beauty tutorials on Youtube, you must certainly know a few these Youtubers. Hopefully not all of them! Some only made special collaborations with other bigger institutions, but the majority of them launched their own beauty brand. Here are 12 of these brands we think you should take a look at.
DIVA FEVA BY MAC X PATRICK STARRR
Who is he? Patrick Simondac, aka Patrick Starrr, is a Filipino-American beauty expert. He gained interest in makeup when he realized that he could Photoshop makeup. He was a photographer, enjoyed doing hair and makeup, and worked at MAC Cosmetics. He had met with Talia Joy, another Youtuber, but when she passed from cancer, her fans went on her channel to share condolences. As her last view was one of Starrr’s videos, they discovered his channel, and then he started to be famous. He only does collaborations for now. The Diva Feva collection in collaboration with MAC was created to create steamy summer looks with only 5 pieces: two bronzers, two lipglasses and an eye shadow palette. The overall vibe is very 70’s beach bunny vibes!
Followers: 4.4 million
JEFFREE STAR COSMETICS BY JEFFREE STAR
Who is he? Jeffrey Star is an American singer, MUA, model and fashion designer. He worked with Blood on the Dance Floor, Kesha, Millionaires, among others. To focus on his cosmetic line, he quit the music industry. He launched it in 2014 and started with velour liquid lipstick and followed with other makeup products to create extravagant looks, to later on add clothing and accessories
Followers: 6.3 million
TANYA BURR COSMETICS BY TANYA BURR
Who is she? She’s an English Youtuber. Her main passions are fashion, style, and baking. She even wrote three books related to those topics. She also is an actress and appeared in Bulletproof and Confidence. In 2014, she launched her cosmetics brand sold through Superdrug and has seen terrific success with a product sold every 2 minutes according to Stylist magazine
Followers: 3.1 million
HUDA BEAUTY BY HUDA KATTAN
Who is she? Huda Kattan is an American MUA, entrepreneur and beauty blogger who was ranked #1 2017 Influencer Instagram Rich List. Her makeup brand was successful at first in 2013 because of the sale of false lashes, which Kim K wore. She then diversified her offerings by adding eye shadow and highlighter palettes, lip products, fake nails and foundation. Not only had she launched her own brand, she started starring in Huda Boss in 2018, her Facebook Watch reality series
Followers: 26 million
EM COSMETICS BY MICHELLE PHAN
Who is she? Michelle Phan is an American entrepreneur, MUA and voice actress. Her success began with her tutorial about how to get Lady Gaga’s eyes. In 2010, she became Lancôme’s official MUA and represented the brand around the world. In 2013, she collaborated with L’Oréal to launch her cosmetic line Em Cosmetics. Since then, she has undertaken many other entrepreneurial endeavours in various fields.
Followers: 2 million
LAURALEE LOS ANGELES BY LAURA LEE
Who is she? Laura Lee is an American MUA, beauty blogger and influencer. She started by collaborating with brands as of 2016, such as Too Faced, MAC Cosmetics and Benefit. In 2017, she finally launched her own makeup brand with her first eyeshadow palette, and extended the line in 2018 with eye and lip makeup
Followers: 2.3 million
KL POLISH BY KATHLEEN LIGHTS
Who is she? Kathleen Fuentes, aka Kathleen Lights, is an American beauty blogger who collaborated with many brands, such as ColorPop and Morphe Brushes. She became successful with her video Get Ready With Me! Date Night Makeup ft. Naked Basics Palette in 2013. In 2017, she launched her own affordable and stylish nail polish line targeted to all skin tones, which is cruelty-free!
Followers: 2 million
LUNAR BEAUTY BY MANNY MUA
Who is he? Manny Gutierrez, aka Manny MUA, is an American beauty blogger and influencer who became interested in makeup by watching his own mother do her own. In 2017, he became Maybelline’s brand ambassador. That year, he was also the only male who made his way to the Most Beautiful list of People magazine! This June, he launched Lunar Beauty with the eye shadow palette Life’s a Drag, with 14 shades that are either bright or neutral, matte, glittery or satiny
Followers: 4.9 million
HALO BEAUTY BY GLAMLIFEGURU
Who is she? Tati Westbrook, aka GlamLifeGuru, is a beauty, fashion, lifestyle influencer as well as makeup artist. She launched her brand in 2010 and she promises you the best hair, skin, nails ever with her booster supplement!
Followers: 1.3 million
BEST DAMN BEAUTY BY NICOLE GUERRIERO
Who is she? Nicole Guerriero is an American makeup and beauty blogger. She gained quite a lot of attention with her video Kylie Jenner Inspired Makeup in 2014 and that same year, she launched her own brand based on her vision that essentials had to work really well yet be affordable
Followers: 2 million